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Kadamalaikundu-Mayiladumparai rural block is situated at the foot-hills of the Western Ghats in Theni district, a remote corner of the district in Tamil Nadu, S. India. This area is declared by the Government as Industrially-backward. Agriculture and Farmers Development is the main source of income – by farming and on work by the poor as wage-labourers.  Monsoon is a regular failure in the region resulting in poor crop production and family poverty. Portion of the population from this region usually migrate to different distant places for eking their livelihoods, and female infanticide and Child Labour situations are quite common

Founded by G. Venkatesan, the Organization has grown steadily over the years since 1993, whose main purpose is to extend helping hands to the poor through implementing various developmental programmes and projects hoping that the rural poor may be able to gain self-reliance. Economic empowerment and social uplift of women, marginalized, disadvantaged, vulnerable and socially excluded communities are the thrust areas of intervention.